Market Research Case Studies That Drive Growth
From brand revitalization to market entry, discover how data-driven insights have helped leading companies achieve measurable success.
Advertising Effectiveness Tracking for a Leading Consumer Electronics Firm
A 12-month campaign tracking program across nine major cities for a leading consumer electronics manufacturer.
The Challenge
The client wanted to measure the effectiveness of its TV and print advertising campaigns in influencing brand preference, purchase intent, and perception over time across major Indian cities.
Our Approach
Conducted 7,200 face-to-face interviews across 9 metro and tier-1 cities over 12 months with SEC A, B & C decision makers. The study tracked brand health metrics, recall, and message clarity, and analyzed advertisement resonance across regions.
Impact Delivered
10 case studies
Explore Our Work
FMCG
Shop Census for a Leading FMCG Firm
National FMCG Brand
A full retail census across Mumbai to map branded and unbranded wafer outlets for better merchandising and expansion planning.
Mapped all outlets selling branded/unbranded wafers citywide
Created detailed merchandising heatmaps for targeted outreach
FMCG
Hair Color Ad Effectiveness Study
Global FMCG Major
A large-scale ad effectiveness study measuring brand awareness, recall, and purchase intent for a hair color campaign.
78% ad recall among exposed audience
+29% increase in purchase intent post campaign
General
Market Landscape for Electroplating Companies
Industry Development Board
An industry landscape study covering electroplating companies, production capacity, and outsourcing potential.
Created detailed profiles of top electroplating firms by region and segment
Highlighted outsourcing and export opportunities for small and mid-tier firms
General
Market Potential Assessment for a Pharma Major
Global Pharmaceutical Company
A multi-country assessment of healthcare professional preferences for HBsAG sensitivity and HCV testing solutions in emerging markets.
Identified key feature preferences and acceptable price ranges across markets
Quantified demand for high-sensitivity test kits and automation capabilities
FMCG
New Product Test for a Leading FMCG Firm
Top FMCG Company
A product usage and pricing test for a new hair color neutralizer before rollout in urban markets.
Identified strong acceptance drivers linked to fragrance and after-use shine
Validated optimal price points and SKUs for urban markets
FMCG
New Shampoo Concept Test for a Global FMCG Firm
International Personal Care Brand
A concept and usage study for a sachet-based shampoo proposition in a competitive market.
Identified opportunities to enhance texture and fragrance to align with local preferences
Validated competitive advantage in sachet convenience and price appeal
General
Opinion Poll for a Leading Supermarket Chain
National Retail Chain
A shopper perception study across major cities to improve supermarket experience, assortment, and retention.
Identified key differentiators driving store choice: product range, freshness, and value perception
Revealed gender-based differences in buying patterns and average spend
General
Opinion Poll for a Lok Sabha Candidate
National Political Party
A large voter sentiment and party loyalty study ahead of the 2014 Lok Sabha Elections in South Bangalore.
Mapped voter loyalty trends across multiple past elections
Identified top decision factor: 'Candidate First, then Party'
General
Pledge to Vote Voter Database Campaign
Pledge to Vote Initiative
A door-to-door voter outreach and verified database creation program across South Bangalore.
Reached 100,000+ registered voters within 6 weeks
Voting turnout increased by 5% in 2014 Lok Sabha Election vs. 2009
General
Sensory Evaluation and Package Test for an International Cigarette Brand
Global Tobacco Company
A qualitative product and packaging evaluation to understand sensory response and switching potential.
Identified preferred tobacco blend tailored to Indian taste preferences
Determined ideal pack size and pricing strategy for launch
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