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Customer SatisfactionGeneral
Opinion Poll for a Leading Supermarket Chain
A shopper perception study across major cities to improve supermarket experience, assortment, and retention.
Client
National Retail Chain
Sample Size
1000
Cities
5
Segments
SEC A & B
Challenge
The client wanted to understand consumer perceptions of its hypermarket and supermarket formats across major Indian cities to improve experience and assortment.
Solution
Conducted 1,000 structured interviews with SEC A & B decision makers across five cities to measure shopper expectations, price sensitivity, and purchase drivers.
Results & Impact
- Identified key differentiators driving store choice: product range, freshness, and value perception
- Revealed gender-based differences in buying patterns and average spend
- Recommended assortment and layout changes for higher customer retention
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