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Product TestingGeneral
Sensory Evaluation and Package Test for an International Cigarette Brand
A qualitative product and packaging evaluation to understand sensory response and switching potential.
Client
Global Tobacco Company
Focus Groups
18
Cities
2
Target Segment
SEC B & C
Challenge
The client wanted to introduce a new cigarette blend and packaging in India and needed to evaluate consumer perception, sensory feedback, and brand switching potential.
Solution
Conducted 18 Focus Group Discussions in Mumbai and Delhi among SEC B & C adult decision makers. Evaluated blend taste, aroma, and packaging preferences, and assessed drivers of brand loyalty and switching.
Results & Impact
- Identified preferred tobacco blend tailored to Indian taste preferences
- Determined ideal pack size and pricing strategy for launch
- Discovered key triggers influencing brand switching decisions
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