Hair Color Ad Effectiveness Study
A large-scale ad effectiveness study measuring brand awareness, recall, and purchase intent for a hair color campaign.
Client
Global FMCG Major
Challenge
The client wanted to assess how effectively its latest hair color campaign was influencing brand awareness, ad recall, and purchase intent among women aged 25-45 across urban India.
Solution
Conducted 7,200 face-to-face interviews across 9 metro and tier-1 cities. Tracked TV and print campaign effectiveness using pre-post exposure methodology, and measured recall, brand image, and likelihood to purchase.
Results & Impact
- 78% ad recall among exposed audience
- +29% increase in purchase intent post campaign
- Identified strongest creative themes driving recall
- Provided actionable media optimization insights
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