Shop Census for a Leading FMCG Firm
A full retail census across Mumbai to map branded and unbranded wafer outlets for better merchandising and expansion planning.
Client
National FMCG Brand
Challenge
The client needed to map outlets selling branded vs. unbranded wafers to guide merchandising and branding plans for its savory snack portfolio.
Solution
Executed a full retail census of 50,000 kirana, pan, chemist, confectionery, and bakery shops across Mumbai using map-based beat planning for data accuracy.
Results & Impact
- Mapped all outlets selling branded/unbranded wafers citywide
- Created detailed merchandising heatmaps for targeted outreach
- Enabled data-driven retail expansion and sales planning
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