Market Research Services & Solutions
FieldNet Global Research LLP extensive experience in multiple Market Research methodologies allows us to create customized and integrated research approaches that best meet our clients' specific needs.
In addition to core research services, we offer validation services (Audits and Polls) as well as other support services such as data analysis and reporting, data tabulation, transcription etc.
Our Services
Project management capabilities coupled with a strong network of partners allows us to optimize project execution in all major geographies, handling multilingual and multi-country assignments with ease.
Market Research
Modular services provide clients the flexibility to either commission a full-service project or select only those components that they require.
- Sample Design
- Questionnaire Development
- Data Collection
- Data Aggregation
- Data Processing
- Analysis and Reporting
Audits & Polls
We approach audits and polls with a research mindset enabling us to deliver more than just counts and numbers to our clients.
- Location Audits
- Shop/Retail Census
- Mystery Shopping
- Quality Audits
- Opinion Polls
Support Services
Full range of Market Research support services to provide a seamless service experience and minimize transaction costs.
- Transcription
- Translation
- Facilities
Market Research Services
Modular services provide clients the flexibility to either commission a full-service project or select only those components that they require. Our team contributes in all areas from sample design to analysis and reporting.
Telephone Interviews
- CATI
- In-depth telephonic interviews
- B2C and B2B interviews
- Channel (distributor, retailer) interviews
- Multilingual capability – all major Indian and Asian languages supported
- Access to various consumer databases in India and business directories across Asia
Mobile Surveys
- Advanced survey programming capabilities using Confirm IT and other prominent tools
- Multilingual support in all major global languages
- Access to leading consumer panel providers across the globe
- Integrated translation, verbatim coding, data tabulation and reporting
Quantitative Research
- Multilingual online and offline surveys across APAC. Over 5 Million+ surveys were conducted.
- Large scale concept testing (CLT)
- Car-Clinics
- Intercept surveys
- Integrated Sales and Promotion using Research capabilities.
- Comprehensive urban, semi-urban and rural coverage across APAC.
Qualitative Research
- Focus Group Discussions (FGDs) – Extended groups, full groups, mini groups, triads and dyads
- In-depth Interviews (IDIs) – Single, paired and supervised
- Observation Research – Mobile Ethnography, activity clinics, home or business observation
- Tracking Studies – Mobile Diary and Journal based activities
- Sensory Evaluation – Appearance, odors, texture and taste
- Comprehensive urban, semi-urban and rural coverage across Asia
- Content Analysis
Data Analysis and Reporting
- Content Analysis – From IDI and FGD transcripts
- Data Tabulation – Quantum tables including proportions, mean tables, summary tables, top-box
- Quantitative Data Analysis – T-tests, correlation, regression, Conjoint Analysis, Van Westendorp (Price Sensitivity) analysis
- Qualitative Analysis – Affinity and interrelationship analysis
- Reporting – Recurring reports, basic reports and executive reports
Integrated Market Research Solutions
Specialized research approaches tailored to specific business challenges and objectives
Brand Health Research/Brand Tracks
Evaluates congruence between actual and desired perceptions of brand promise, identity and image. Provides benchmarks with competitors.
Customer Satisfaction and Loyalty
Includes classification of customers on the Loyalty Grid, evaluations of emotional, attitudinal and behavioral loyalty. Measures advocacy through NPS.
Advertising Effectiveness (Pre and Post)
Includes testing effectiveness of multiple campaigns by using 'Lift Analysis'. In addition to content evaluation, also measures change in perception.
Product and Concept Testing
Includes CLTs, Car Clinics, In-home/In-market testing for existing as well as new products and concepts.
Packaging Tests
Includes in-store package tests for standard SKUs as well as special packs (such as Diwali gift packs).
Usage and Attitude Research
Creates a product/service usage landscape that includes nature (frequency, type and depth) of interactions with your brand and key competitive brands.
Customer Segmentation and Profiling
Often combined with Usage and Attitude Research, this creates customer segments based on demographic, geographic, behavior or lifestyle attributes.
Feasibility Studies
Assess viability of new products, services or initiatives by combining market, operational and financial analyses to guide investment decisions.
Skill Gap Analysis
Identify competency shortfalls across teams or markets to inform training, hiring and organizational development plans.
Retail Audit
Store-level assessments including shelf visibility, compliance, merchandising and availability checks to optimize in-store execution.
Foot Traffic Analysis
Measure and analyze shopper footfall patterns and dwell times to support store layout optimization and location planning.
Impact Analysis
Quantify the effect of interventions or business decisions on sales, brand metrics and other key performance indicators.
Advertisement and Campaign Effectiveness
Evaluate ad and campaign performance using lift analysis, brand metrics and conversion measures to optimize creative and media.
Market Entry Strategy Development
Tailored market-entry planning for international markets including competitor landscaping, regulatory considerations and channel strategy.
Audits and Polls
FieldNet Global Research LLP approaches audits and polls with a research mindset enabling us to deliver more than just counts and numbers to our clients. All our projects mandate that the execution team should answer the question WHY? – To help our clients get a richer perspective on the audit or poll outcomes.
Location Audits/Highway Traffic Analysis
Identifying most attractive locations for branding
Shop/Retail Census and Audits
Off-take and footfall analysis, product display and merchandising review
Mystery Shopping
Salesperson and shopper experience evaluation, promotion implementation
Quality Audits
Spot checks and back checks for Market Research data validation
Polls
Entrance and exit polls (electoral), opinion tracking polls and public relations polls
Market Research Support Services
While we encourage our clients to use only those services that they need, we actively recommend that they take advantage of our expertise in providing the full range of Market Research support services. Our aim is to provide a seamless service experience to all our clients and minimize the transaction costs of engaging with agencies for their Market Research needs.
Transcription
Content from video recorded interviews and FGD's and audio files from qualitative in-depth interviews
Translation
English translation from all major Indian languages
Facilities
Venue for FGDs, IDIs, CLTs etc. with all necessary infrastructure in place – AV recording, video streaming, one way mirrors, qualified interpreters etc.
Global Execution Capability
Our project management capabilities coupled with a strong network of partners allows us to optimize project execution in all major geographies, handling multilingual and multi-country assignments with ease.
Work with a seasoned global research team
Let’s apply the right methodologies and quality controls to answer your toughest questions.