Opinion Poll for a Leading Supermarket Chain
A shopper perception study across major cities to improve supermarket experience, assortment, and retention.
Client
National Retail Chain
Challenge
The client wanted to understand consumer perceptions of its hypermarket and supermarket formats across major Indian cities to improve experience and assortment.
Solution
Conducted 1,000 structured interviews with SEC A & B decision makers across five cities to measure shopper expectations, price sensitivity, and purchase drivers.
Results & Impact
- Identified key differentiators driving store choice: product range, freshness, and value perception
- Revealed gender-based differences in buying patterns and average spend
- Recommended assortment and layout changes for higher customer retention
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