Market Potential Assessment for a Pharma Major
A multi-country assessment of healthcare professional preferences for HBsAG sensitivity and HCV testing solutions in emerging markets.
Client
Global Pharmaceutical Company
Challenge
The client wanted to understand preferences among healthcare professionals for HBsAG sensitivity and HCV testing solutions in emerging markets.
Solution
Conducted 60 In-Depth Interviews with doctors, lab managers, and blood bank professionals across Thailand, Brazil, Korea, and China. Combined telephonic interviews with a web-based conjoint analysis to capture preferences and trade-offs.
Results & Impact
- Identified key feature preferences and acceptable price ranges across markets
- Quantified demand for high-sensitivity test kits and automation capabilities
- Delivered market entry strategy recommendations per country
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