Opinion Poll for a Lok Sabha Candidate
A large voter sentiment and party loyalty study ahead of the 2014 Lok Sabha Elections in South Bangalore.
Client
National Political Party
Challenge
The client needed a detailed understanding of voter sentiment and party loyalty ahead of the 2014 Lok Sabha Elections in South Bangalore.
Solution
Conducted a 10-week opinion poll among 20,000+ registered voters using randomized interviews to measure historical voting behavior, candidate preference, and key decision factors.
Results & Impact
- Mapped voter loyalty trends across multiple past elections
- Identified top decision factor: 'Candidate First, then Party'
- Enabled candidate to tailor campaign messaging to priority voter groups
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