Advertising Effectiveness Tracking for a Leading Consumer Electronics Firm
A 12-month campaign tracking program across nine major cities for a leading consumer electronics manufacturer.
Client
Leading Consumer Electronics Manufacturer
Challenge
The client wanted to measure the effectiveness of its TV and print advertising campaigns in influencing brand preference, purchase intent, and perception over time across major Indian cities.
Solution
Conducted 7,200 face-to-face interviews across 9 metro and tier-1 cities over 12 months with SEC A, B & C decision makers. The study tracked brand health metrics, recall, and message clarity, and analyzed advertisement resonance across regions.
Results & Impact
- Mapped shifts in brand image and purchase likelihood across campaign periods
- Identified regional variations in ad recall and message understanding
- Helped client refine future creative and media planning based on audience insights
Share this post:
More work
Related Case Studies
FMCG
Hair Color Ad Effectiveness Study
Global FMCG Major
A large-scale ad effectiveness study measuring brand awareness, recall, and purchase intent for a hair color campaign.
78% ad recall among exposed audience
+29% increase in purchase intent post campaign
Pharmaceuticals
Market Potential Assessment for a Pharma Major
Global Pharmaceutical Company
A multi-country assessment of healthcare professional preferences for HBsAG sensitivity and HCV testing solutions in emerging markets.
Identified key feature preferences and acceptable price ranges across markets
Quantified demand for high-sensitivity test kits and automation capabilities
FMCG
Shop Census for a Leading FMCG Firm
National FMCG Brand
A full retail census across Mumbai to map branded and unbranded wafer outlets for better merchandising and expansion planning.
Mapped all outlets selling branded/unbranded wafers citywide
Created detailed merchandising heatmaps for targeted outreach