Public Opinion & Social Research

Public opinion research is the systematic measurement of how individuals within a population think, feel and behave in relation to social, political, civic or policy issues. It uses large-scale quantitative surveys, structured interviews and qualitative methods to produce findings that can be reported, published or used to inform decisions affecting communities and institutions. FieldNet Global has delivered public opinion polling, electoral surveys and social research across India and Asia since 2004.

Every brief is different. These are the areas we most commonly cover:

• Electoral opinion and voter sentiment, including pre-election polling and exit surveys
• Citizen satisfaction with public services, infrastructure and governance
• Social and community attitudes on policy issues, public health and civic life
• Awareness and impact of government programmes and social schemes
• NGO programme evaluation and beneficiary feedback studies
• Media consumption and public trust in institutions
• Issue salience tracking which concerns matter most to which communities, and how that shifts over time
• Demographic and regional variation in attitudes across income, caste, gender, language and geography

Body: Public opinion findings get scrutinised in ways commercial research rarely does by the press, by opposition researchers, by peer reviewers and by the communities whose lives the data describes. That puts a higher burden on the process. Ours is built for it.

• Probability-based sampling design where required, with clear documentation of sampling frame, strata and error margins
• Multilingual fieldwork across India's major regional languages, using trained, locally fluent interviewers rather than translated questionnaires
• CATI telephonic interviewing infrastructure for large-scale national and state-level surveys, with real-time field monitoring
• Face-to-face interviewing for community and rural research, where telephonic coverage is insufficient
• Independent back-checks on a defined percentage of every survey wave
• Transparent methodology reporting sample composition, confidence intervals and fieldwork dates disclosed as standard
• ISO-certified quality control process, applied to every project regardless of scale

We don't just report findings. We report them in a form that others can evaluate.

Public opinion research is only as good as its reach. Data weighted toward urban, educated, Hindi-speaking respondents does not represent India. Ours doesn't.

• Urban, semi-urban, peri-urban and rural India, with genuine village-level coverage
• All major Indian regional languages, with mother-tongue interviewers
• Demographic coverage across gender, age, income, caste, education and religion
• State-level depth for constituency and district-level research
• Asia-Pacific and international coverage through our global affiliate network across 50+ countries

Public opinion research needs a field partner who can execute at national scale without sacrificing local nuance across geographies, languages and communities where generic panels and online surveys simply do not reach.

• Established in 2004, with leadership from AC Nielsen, IMRB and Ipsos
• Large-scale CATI infrastructure built for national and state-level surveys
• Pan-India face-to-face fieldwork reaching rural and remote populations
• Multilingual capability across India's major regional and tribal languages
• ISO-certified quality control with independent back-checks and transparent methodology documentation
• Experience conducting electoral polls, social studies and large-scale measurement surveys