1 FieldNet Global

Positioning: Field Intelligence + Consumer Research Partner

FieldNet supports real estate developers with:

• Demand assessment studies
• Buyer segmentation research
• Pricing sensitivity analysis
• Location feasibility studies
• Competitive inventory mapping
• Customer satisfaction studies
• Channel partner audits
• Mystery shopping (sales office evaluation)
• Absorption & booking trend tracking

FieldNet combines ground-level surveys + analytics dashboards to help developers reduce launch risk.

2 NielsenIQ

Primarily consumer goods-focused, but provides location-level data insights and retail ecosystem analysis useful in commercial real estate.

3 Kantar India

Offers consumer behavior insights and brand perception studies that help real estate brands position themselves better.

4 Ipsos India

Provides large-scale quantitative studies and customer experience research applicable to residential and commercial real estate.

5 JLL (Jones Lang LaSalle)

Global real estate advisory firm providing commercial real estate research, property analytics, and investment advisory insights.

Why Even Real Estate Needs Market Research?

Real estate decisions involve:

• High capital investment
• Long gestation periods
• Regulatory dependencies
• Demand unpredictability

Without research, developers face:

• Unsold inventory
• Wrong pricing
• Slow absorption
• Cash flow blockage
• Brand damage

Key Reasons Real Estate Must Do Market Research

1 Location Feasibility

Is there real demand in this micro-market? Who is the buyer — end user or investor?

2 Pricing Clarity

What is the acceptable ticket size? What is EMI affordability? How sensitive is the buyer to a $500–$ 1000 per sq ft difference?

3 Buyer Segmentation

Is the project for:

• First-time buyers?
• Upgraders?
• Investors?
• NRIs?
• Rental yield seekers?

Wrong segmentation = slow sales.

4 Amenities & Configuration Research

Do buyers prefer:

• 2 BHK compact?
• 3 BHK premium?
• Co-working spaces?
• Clubhouse or parking priority?

Real buyer feedback avoids over-investment in unused amenities.

5 Competitive Mapping

How many projects exist within a 3 km radius? What is their inventory status? What is their absorption rate?

6 Sales Experience Evaluation

Mystery shopping helps evaluate:

• Sales pitch quality
• Follow-up speed
• Negotiation pattern
• Closing capability

What Happens If Real Estate Launches Without Research?

• Inventory pile-up
• Heavy discounting later
• Margin compression
• Reputation damage
• Cash flow crisis
• Investor distrust

Real estate mistakes are expensive and long-term.

Smart Developers Do This

Before launching, they:

✔ Conduct demand study ✔ Run pricing simulation ✔ Map competition ✔ Test marketing messaging ✔ Validate configuration ✔ Analyze buyer sentiment

Then they launch confidently.

Where Real Estate Research Is Used

• Residential housing projects
• Luxury developments
• Affordable housing
• Commercial office spaces
• Retail malls
• Warehousing & logistics parks
• Co-living & co-working spaces
• Tier 2 & Tier 3 city expansion

Final Thought

Real estate is not just about land and construction. It is about buyer psychology, affordability, and timing.

Launching without market research is like constructing without soil testing.

If you are:

• Planning a new project
• Facing slow sales
• Entering a new micro-market
• Confused about pricing
• Experiencing unsold inventory

📞 Connect with FieldNet to structure a data-backed real estate research strategy before you scale.