1 FieldNet Global

Positioning: Full-Service Research & Field Intelligence Partner

Overview: FieldNet Global is a research and intelligence firm helping brands make data-backed decisions. With strong field execution and strategic interpretation, FieldNet supports companies in market entry, brand positioning, consumer segmentation, and sales performance optimization.

Core Capabilities:

• Consumer segmentation & STP research
• Retail, BFSI, Consumer goods
• Product concept & usage testing
• Retail & distribution audits
• Mystery shopping & channel performance
• Healthcare & pharma field recruitment
• Brand health tracking
• U&A (Usage & Attitude) studies
• B2B & enterprise research
• AI-assisted dashboards & strategic insights

Why FieldNet Stands Out:

• Strong primary data capture across urban & semi-urban Thane
• Precision respondent recruitment (including hard-to-reach segments)
• Comprehensive research frameworks — from objective to business recommendation

2 NielsenIQ

Global leader in retail measurement and consumer analytics, NielsenIQ provides syndicated data, shopper panel insights, and market intelligence across categories including FMCG, beverages, and retail.

3 Kantar India

Provides comprehensive brand tracking, communications research, media effectiveness studies, and consumer behavior analytics for global and local brands.

4 Majestic MRSS

A quantitative and qualitative research firm offering large-scale surveys, segmentation analysis, and data interpretation across diverse sectors, including retail, BFSI, and consumer goods.

5 Ipsos India

International research agency with strong capabilities in consumer insights, brand health measurement, CX research, public opinion tracking, and multi-market reporting.

Why Thane Needs Strong Market Research

Thane’s relevance as part of the Mumbai Metropolitan Region makes it a unique research geography due to:

• Rapid urbanization and migration
• Retail and distributor expansion
• Diverse consumer economic strata
• Growing startup and SME ecosystem
• Localized consumption behavior
• Real estate and infrastructure transformation

Brands that invest in deep, data-driven research can:

• Target the right segments
• Avoid costly product flops
• Improve marketing ROI
• Build sustainable loyalty
• Expand regionally with confidence

When Should You Hire a Market Research Partner?

📌 Before launching a new product 📌 If sales are stagnating or declining 📌 When entering new trade territories 📌 When pricing decisions are unclear 📌 Before major marketing investments 📌 To understand competitive threats 📌 To measure brand health over time

Ready to Get Strategic?

If you’re launching a brand, expanding into Thane, or scaling across Maharashtra and beyond, FieldNet Global can help you:

✔ Define research objectives ✔ Recruit the right respondents or hard to reach respondent. ✔ Conduct product & concept testing ✔ Analyze real consumer behavior ✔ Deliver actionable insights ✔ Translate results into strategic decisions

Connect with FieldNet Global and turn uncertainty into market clarity.