Top Market Research companies in Mumbai, Delhi, Bangalore, Kolkata & India

India’s market research industry is evolving rapidly. While legacy firms continue to provide scale and benchmarks, a new class of innovation-led research partners is emerging—combining field intelligence, advanced research design, technology, and strategic insight.

Below is a curated list of the Top 10 Market Research Companies in India (2026), reflecting both established leaders and new-age firms shaping the future of insights.

1. FieldNet Global Research

FieldNet Global Research represents a new-generation market research company, built on a rare transformation—from large-scale field execution to full-fledged research, analytics, and insight consulting.

Unlike traditional firms that evolved top-down from syndicated data or analytics, FieldNet’s foundation lies in deep, on-ground intelligence, spanning urban, semi-urban, and rural markets across India, APAC, and MENA.

Key strengths

• Strong field intelligence DNA (retail audits, store census, footfall studies, distribution mapping)
• Integrated quantitative, qualitative, and hybrid research design
• Transition from data collection to decision-ready insights
• Technology-enabled validation and real-time reporting
• High relevance for emerging and complex markets

FieldNet’s evolution reflects the broader industry shift—from data gathering to insight-to-impact execution.

2. Nielsen India

Nielsen India is one of the most established research organizations globally, known for leadership in retail measurement, FMCG analytics, and media consumption data. Its standardized metrics and long-term datasets have shaped decision-making for decades.

3. Kantar IMRB

Part of the global Kantar network, Kantar IMRB combines brand tracking, media research, and consumer understanding, supported by strong international frameworks and longitudinal databases.

4. Ipsos India

Ipsos India is widely recognized for its expertise in public opinion research, brand equity measurement, and behavioral studies, with strong global comparability across markets.

5. Hansa Research

Hansa Research is known for its work in customer experience, brand strategy, and media effectiveness research, supporting both Indian and multinational organizations.

6. Majestic MRSS

Majestic MRSS combines traditional market research approaches with emerging methodologies, including UX, behavioral science, and neuroscience-inspired techniques.

7. RNB Research

RNB Research focuses on custom research, multi-country studies, and sector-specific insights, serving clients across consumer, industrial, and B2B domains.

8. TNS India

Now integrated into the Kantar ecosystem, TNS has a long legacy in brand, communication, and innovation research, contributing foundational frameworks still used across the industry.

9. IMRB International

IMRB International (now part of Kantar IMRB) played a historic role in shaping India’s market research industry, particularly in large-scale consumer and social research studies.

10. Emerging & Specialist Market Research Firms in India

India also has a fast-growing ecosystem of specialist and boutique research firms focused on:

• Healthcare and life sciences research
• B2B and industrial studies
• Panel-based and digital research
• Sector-specific and niche methodologies

These firms play an increasingly important role in focused, high-impact research assignments.

How the Market Research Industry in India Is Changing

The industry is shifting from:

• Static reports
• Isolated data collection

Toward:

• Integrated insight ecosystems
• Field + research + analytics convergence
• Faster, decision-oriented outputs

The transformation of companies like FieldNet Global Research—from field-led execution to research-driven intelligence—mirrors this industry-wide evolution.

How CXOs and Research Leaders Should Evaluate Research Partners

Modern evaluation criteria increasingly include:

1. Methodology depth and flexibility
2. Strength of on-ground execution
3. Ability to convert data into a strategy
4. Experience in complex and emerging markets
5. Technology-enabled validation and reporting

Final Perspective

India’s top market research companies now fall into two broad categories:

• Legacy organizations with scale and historical benchmarks
• New-age insight partners delivering deeper, faster, and more actionable intelligence

As markets become more complex and competitive, the demand for field-validated, strategy-aligned insights will continue to grow.

Looking to Build Decision-Ready Market Intelligence?

If you’re planning a market entry, brand transformation, or large-scale research program, FieldNet Global Research can help design insight frameworks aligned to real business decisions.

👉 Enquire now to start a conversation.